Our iconic deep-cleansing shampoo and the formula that started it all.

This bestselling shampoo is designed with a scalp-first approach to thoroughly cleanse, refresh, and rebalance without stripping. Powered by our signature odorless garlic extract and rosemary, it helps lift away buildup, clear clogged pores, and support a healthier scalp environment over time.

By resetting the scalp and removing what weighs hair down, this formula helps hair feel lighter at the roots, more manageable through the lengths, and visibly healthier with continued use. Many longtime customers also report hair that looks fuller and stronger over time as scalp health improves.

Ideal for those experiencing buildup, flakes, scalp imbalance, or hair that feels heavy, dull, or weighed down.

Hair type: Fine, medium, and thick hair

Best for: Thinning or weak-looking hair, age-related changes, breakage, split ends, and buildup.”

You’ll like this if: You want a deep clean at the roots, but still want hair to feel soft and manageable after

1. Thoroughly wet hair, apply a small amount of shampoo directly to the scalp, then massage into the roots where oil and buildup tend collect.

2. Work into a lather and rinse thoroughly.

3. Use 1-3 times per week or as needed based on your scalp and hair needs.

Pro Tip: Pair with our Scalp Revival Brush while shampooing to help exfoliate the scalp, clear clogged pores, and lift buildup at the roots.

This is our most-loved, iconic shampoo for a reason and it delivers a true scalp reset.

After your first few washes, you’ll notice your scalp feels noticeably cleaner and refreshed, with hair feeling lighter at the roots. Because this formula deeply cleanses and removes buildup, some hair types may experience a short adjustment period as the scalp rebalances.

For best results, we recommend using this shampoo two to three times per week at first, especially if you are new to deep-cleansing formulas. Use a small amount, focus on the scalp, and follow with our Strengthening Conditioner to keep hair feeling balanced and comfortable.

With consistent use, hair feels cleaner for longer, more manageable, and visibly healthier from root to tip. Individual results may vary.